Friday, 23 November 2012

What is Internet Marketing?

Internet Marketing is the process of promoting products, services and brands on internet or web. Internet marketing is also know as online marketing, web marketing, web advertising, or e-marketing. Internet marketing includes doing marketing on internet as well as marketing done via e-mail and wireless media. It is the most in-expensive way to drive traffic, direct sales as well as leads via e-commerce sites, web sites or emails.

Internet marketing put together the creative and technical facets of the Internet, considering design, development, advertising and sales. Internet marketing is divided into various stages, which includes search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, content marketing, mobile advertising, and Web 2.0 strategies.

When Internet Marketing includes designing the company's website, social media sites, mobile and other interactive media for specific business goals, the terms Digital Marketing is then used because it helps the company position itself not only on the Internet but on Digital Media or the Digital World.

The importance of Internet marketing strategies has grown with the growth and importance of the Internet. Online marketing helps add potential customers and the number of quality leads to your business.