Social Media Optimizations

Social Media Optimization(SMO) is a process of increasing brand, product or event awareness with help of different social media outlets and communities. SMO includes various types which includes social bookmarking and news sites, RSS feeds, Video and blogging websites, social networking sites like twitter etc.

Social Media Optimization increase your link-ability and search engine visibility as well as boost your user’s desire to consume, share through social networking sites and comment which has great value for your brand development.

Social Media is a beautiful world! Social media optimization is becoming more and more essential for search engine optimization, as search engines are progressively using the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. If Facebook(500Million) were a country, it would be the 3^rd most populated country in the world. On Twitter 640 tweets get posted per second. Youtube have 1.5 million subscribers, 2 billion videos watched everyday, 24 hours of videos uploaded per minute and it keeps getting better and better. In last 2 months more videos were uploaded on Youtube than all the videos on ABC and NBC news since 1948(i.e the time abc started). 270.000 words written per minute on Blogger. On social media if you speak to people as a marketer, they punch you in the face. Its not about eye balls, number hits, Likes or comments. But, its all about being Human. On social media your objective plays a very important part. If you want increase your sales and ROI in long run, then connecting, listening and engaging leads is the best objectives to increase sale and ROI on social media .

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How to Optimize your Website for Search Engines?

Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines. In this article, I m going to tell you how to optimize your website for search engines and some SEO basics.

1) Choose the keywords for your website:

• List the services or product
• Think like a customer and build a list of key phrases
• Search for combinations for those keywords
• Select the relevant keywords with medium competition and good search volume.

Use Google Adwords keyword tool for keyword research:
https://adwords.google.com/o/KeywordTool


2) Use Title and Meat tags:


Title tag: Title tags are most important when it comes to search engine optimization as all major search engines including Google place much importance on them. Search engines use title tags to gather the data about the page. So, the logic is simple: if your content and titles do not match then search engines will not rank your content. Titles should be around 60-70 characters, relevant to your content and it needs to be interesting and feed people’s curiosity, not simply focused on keyword density and repetitions. Good titling boosts clicks, especially from social networks like Twitter where users won’t see a blurb or image.





3) Meta Tags
Meta tags are lines of HTML code embedded into web pages that are used by search engines to store information about your web site. They are a very important part of our web page, includes a concise summary of the web page content and you should include your relevant keywords in them.
These tags include the meta description and keywords tags.


1. Meta Description tag
Meta description tag is simply data about data. It lets the search engines know about what your information is about. Meta data helps communicate what the topic of your page is about. You may remember that the search engines when crawling your web pages look for mini themes to help determine what your site is an authority on. A descriptive meta description can help inform the engines as to what the page is about. However, remember to reinforce your keywords without over-use/stuffing.
Write short and clear sentences that will not confuse your visitors.


2. Meta Keyword tag
Now a days, meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. It should contain between 4 and 10 keywords. They should be listed with commas and should correspond to the major search phrases you are targeting. Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. No single word should appear more than twice, or it may be considered spam.


4) Optimize your web page content according to your keywords. I mean place your keywords strategically throughout your content on each page. Ensure a proper keyword density or weight. This involves the proportion of keywords to the rest of the text. Don't over stuff the keywords. As density and placement of keywords is very important.


5) Include Header tags
Use your primary keywords in an H1 header tag of the page. Google gives extra weight to text located within header tags when computing PR. H2-H3 tags are also used as a sub-headings on your page. We can put our secondary keywords in sub-headings. Don't stuff keywords, place them naturally wherever required. Google penalized you if he found over stuffing of keywords on any page.


6) Keep your content updated and Provide enough content – Web content is very important and critical factor for site visitors user engagement.

What are the difference types search engines? How search engines works and popular search engines across the world.

What are the difference types search engines? 

Basically there are three types of search engines:

1. Crawler-based search engines - Crawler-based search engines use automated software agents called crawlers or bots who visits a Website, read the information on the actual site, site's meta tags as well as follow the links that the site connects to performing indexing on all linked Web sites. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed.
2. Human-powered search engines - Human-powered search engines rely on humans to submit information that is subsequently indexed and cataloged. Only information that is submitted is put into the index.
3.  Hybrid Search engines – They are a hybrid of the both Crawler-based search engines and Human-powered search engines.

How search engines works?

Search engine is a complex algorithm or a computerized program. They are the key to find particular information on the vast compass of the World Wide Web. Without search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. But do you know how search engines work? 

The complex algorithm of search engines use spiders or crawlers or bots who go out hunting websites on internet for their algorithmic search results . These bots or spiders find new websites and pages by following links added on a website. Once a new page is found the bots and spiders reads the pages as well as check images. The entire information related to each page and website is stored in huge online library called as “index”. This indexed data is stored in encoded format to save space. Whenever a user types a search query on search engine search bar. The search engines goes back to its giant index library to fetch the required information. The search engine found millions of matching information, so it uses an algorithm to decide in which order to display results. Everything is ready in less than one second and displayed on SERP(search engine results page). As you all know, content is king! Websites which regularly updated with unique content are given better positions on SERP. Finally the user analyzes the search result and reaches to the website he was looking for.

Google, Yahoo, Bing, Baidu, MSN, Yandex, Naver, etc are the most popular search engines across the world.

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Search Engine Optimization(SEO) – Why SEO is important for your website?

The objective of every website owner is to top-list their website, when search engine results are being listed out. As, whenever users enter a query in a search engine and hit 'enter' they get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. And the best way to do this is Search Engine optimization.

Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes

might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

SEO is not purchasing the sponsored link through Google Adwords and proclaiming that you have a good ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM). It's a collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better).

Why SEO is Important for your website?

1. SEO is an abbreviation of Search Engine Optimization. An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.
2. Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.
3. The Results are Low Cost (In Comparison to Adwords and PPC) - Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort you can watch your website get consistent traffic.
4. Definite Increase in Traffic
5. Higher Brand Credibility
6. Better ROI (Return on Investment) Than Normal Ads
7. Take Your Business to the Next Level - SEO can bring it thousands upon thousands of visitors to your website a day.
8. There are millions of websites on the web and it is very difficult to your name out of millions. Especially if your website is new and your product and services are highly competitive. SEO helps you to stand out of millions of other websites.
   
   
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Different Types of Internet Marketing

Internet is considered as one of the greatest inventions of the last century. Internet marketing or online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. It is one of the best methods to stay in touch with your customers and increase traffic of your website. Internet marketing has nine different types and it is broadly divided in to the following types:

1. Search Engine Optimization(SEO) - It is the process of improving website's or web page's visibility in search engine result pages using organic or natural or un-paid search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search etc.
   SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. All major search engines such as Google, Yahoo and Bing have such results.
2. Search engine marketing (SEM): SEM is a form of marketing that tries to promote websites by increasing their visibility in search engine result pages (SERPs) with the help of either paid placement, contextual advertising, and paid marketing, or using free search engine optimization techniques.
   
3. Social media marketing(SMM) – Social Media marketing is the process of gaining attention or traffic through social media websites such as Facebook, Twitter and LinkedIn.
   Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Social media has become a platform that is easily accessible to anyone with internet access and it allows individuals to interact with one another and build relationships. It is the best place for companies for brand promotion.
   
4. Display advertising: The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness is called Display advertising. It is a type of online advertising that comes in several forms, including banner ads, rich media and more.
5. Email marketing: It is an easy, effective, and affordable way of directly marketing a commercial message to a group of people using electronic mail. Email marketing helps you to stay in regular touch with your customers with the help attractive and professionals mails, newsletters, product related messages etc.
   
6. Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth. Referral marketing is an age-old marketing technique used for promoting products or services through referrals and word-of-mouth. Which is increasingly becoming a preferred and profitable means for businesses to grow their sales.
   
7. Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Or Affiliate Marketing is promoting other people’s (Company’s) product and earning a commision in return (If a sale is made).
   
8. Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
   
9. Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.
   
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What is Internet Marketing?

Internet Marketing is the process of promoting products, services and brands on internet or web. Internet marketing is also know as online marketing, web marketing, web advertising, or e-marketing. Internet marketing includes doing marketing on internet as well as marketing done via e-mail and wireless media. It is the most in-expensive way to drive traffic, direct sales as well as leads via e-commerce sites, web sites or emails.

Internet marketing put together the creative and technical facets of the Internet, considering design, development, advertising and sales. Internet marketing is divided into various stages, which includes search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, content marketing, mobile advertising, and Web 2.0 strategies.

When Internet Marketing includes designing the company's website, social media sites, mobile and other interactive media for specific business goals, the terms Digital Marketing is then used because it helps the company position itself not only on the Internet but on Digital Media or the Digital World.

The importance of Internet marketing strategies has grown with the growth and importance of the Internet. Online marketing helps add potential customers and the number of quality leads to your business.