Tuesday, 18 June 2013

Social Media Optimizations

Social Media Optimization(SMO) is a process of increasing brand, product or event awareness with help of different social media outlets and communities. SMO includes various types which includes social bookmarking and news sites, RSS feeds, Video and blogging websites, social networking sites like twitter etc.

Social Media Optimization increase your link-ability and search engine visibility as well as boost your user’s desire to consume, share through social networking sites and comment which has great value for your brand development.

Social Media is a beautiful world! Social media optimization is becoming more and more essential for search engine optimization, as search engines are progressively using the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. If Facebook(500Million) were a country, it would be the 3rd most populated country in the world. On Twitter 640 tweets get posted per second. Youtube have 1.5 million subscribers, 2 billion videos watched everyday, 24 hours of videos uploaded per minute and it keeps getting better and better. In last 2 months more videos were uploaded on Youtube than all the videos on ABC and NBC news since 1948(i.e the time abc started). 270.000 words written per minute on Blogger. On social media if you speak to people as a marketer, they punch you in the face. Its not about eye balls, number hits, Likes or comments. But, its all about being Human. On social media your objective plays a very important part. If you want increase your sales and ROI in long run, then connecting, listening and engaging leads is the best objectives to increase sale and ROI on social media .

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