Social Media Optimizations

Social Media Optimization(SMO) is a process of increasing brand, product or event awareness with help of different social media outlets and communities. SMO includes various types which includes social bookmarking and news sites, RSS feeds, Video and blogging websites, social networking sites like twitter etc.

Social Media Optimization increase your link-ability and search engine visibility as well as boost your user’s desire to consume, share through social networking sites and comment which has great value for your brand development.

Social Media is a beautiful world! Social media optimization is becoming more and more essential for search engine optimization, as search engines are progressively using the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. If Facebook(500Million) were a country, it would be the 3^rd most populated country in the world. On Twitter 640 tweets get posted per second. Youtube have 1.5 million subscribers, 2 billion videos watched everyday, 24 hours of videos uploaded per minute and it keeps getting better and better. In last 2 months more videos were uploaded on Youtube than all the videos on ABC and NBC news since 1948(i.e the time abc started). 270.000 words written per minute on Blogger. On social media if you speak to people as a marketer, they punch you in the face. Its not about eye balls, number hits, Likes or comments. But, its all about being Human. On social media your objective plays a very important part. If you want increase your sales and ROI in long run, then connecting, listening and engaging leads is the best objectives to increase sale and ROI on social media .

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How to Optimize your Website for Search Engines?

Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines. In this article, I m going to tell you how to optimize your website for search engines and some SEO basics.

1) Choose the keywords for your website:

• List the services or product
• Think like a customer and build a list of key phrases
• Search for combinations for those keywords
• Select the relevant keywords with medium competition and good search volume.

Use Google Adwords keyword tool for keyword research:
https://adwords.google.com/o/KeywordTool


2) Use Title and Meat tags:


Title tag: Title tags are most important when it comes to search engine optimization as all major search engines including Google place much importance on them. Search engines use title tags to gather the data about the page. So, the logic is simple: if your content and titles do not match then search engines will not rank your content. Titles should be around 60-70 characters, relevant to your content and it needs to be interesting and feed people’s curiosity, not simply focused on keyword density and repetitions. Good titling boosts clicks, especially from social networks like Twitter where users won’t see a blurb or image.





3) Meta Tags
Meta tags are lines of HTML code embedded into web pages that are used by search engines to store information about your web site. They are a very important part of our web page, includes a concise summary of the web page content and you should include your relevant keywords in them.
These tags include the meta description and keywords tags.


1. Meta Description tag
Meta description tag is simply data about data. It lets the search engines know about what your information is about. Meta data helps communicate what the topic of your page is about. You may remember that the search engines when crawling your web pages look for mini themes to help determine what your site is an authority on. A descriptive meta description can help inform the engines as to what the page is about. However, remember to reinforce your keywords without over-use/stuffing.
Write short and clear sentences that will not confuse your visitors.


2. Meta Keyword tag
Now a days, meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. It should contain between 4 and 10 keywords. They should be listed with commas and should correspond to the major search phrases you are targeting. Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. No single word should appear more than twice, or it may be considered spam.


4) Optimize your web page content according to your keywords. I mean place your keywords strategically throughout your content on each page. Ensure a proper keyword density or weight. This involves the proportion of keywords to the rest of the text. Don't over stuff the keywords. As density and placement of keywords is very important.


5) Include Header tags
Use your primary keywords in an H1 header tag of the page. Google gives extra weight to text located within header tags when computing PR. H2-H3 tags are also used as a sub-headings on your page. We can put our secondary keywords in sub-headings. Don't stuff keywords, place them naturally wherever required. Google penalized you if he found over stuffing of keywords on any page.


6) Keep your content updated and Provide enough content – Web content is very important and critical factor for site visitors user engagement.